These descriptors have been developed by social housing colleagues and road-tested with community investment professionals around the country.
Our descriptors operate on different levels. We have primary level descriptors which serve to define community investment quickly for those unfamiliar with it. We also have secondary statements that talk about the specific benefits of community investment, once people understand the concept.
The primary descriptors are aimed mainly at external audiences, although the secondary statements could be used to influence internal stakeholders who are familiar with community investment, but could benefit from further persuasion of its benefits.
Our descriptors can be used to respond to questions posed by those who don’t work in social housing and have no knowledge of it.
You can download this guide to the descriptors, as well as a selection of images for use in Powerpoint presentations or reports by using the download button below. Please note, the images have been saved as a Zip file.